Websites are the cornerstone of the online marketing strategy for small businesses. Websites function on different levels in order to maximize their effectiveness. Making sure your website functions on all these levels is key to helping reach your marketing goals. Here are four levels of website functionality:
- Visual – Having your website function visually is more than just making it look good. Navigation tabs need to contrast with background colors and text so they are easy to read. The placement of text, graphics, and images need to have a good flow so information is easy to find and the viewer is not overwhelmed and doesn’t know where to look. Information needs to be logically organized so the viewer can find what they need. Providing a good user experience encourages your web visitors to visit your website again and again.
- Content – The content for your website is important for many reasons. Content includes text, images, graphics, videos, and hyperlinks. The content provides your viewer with the answers they are seeking and tells them how you can solve their problems. Another important element of the content is incorporating the relevant keywords for search engine optimization (SEO) and search engine marketing (SEM). This is important for attracting traffic to your website.
- Functionality – Certain functions will be required depending on the needs of your website. For ecommerce sites you will need shopping carts and online payment gateways. For membership sites your visitors will need to be able to create logins and passwords. Some sites will require search functionality and databases. Whatever website functions are required, they needs to perform correctly.
- Marketing – A small business website must be a lead generator for marketing. That means attracting web traffic and capturing contact information from your visitors. This can be from calls-to-action, online forms, newsletter subscriptions, or social media links. It is important to keep in contact with your web visitors so you can start building a relationship that could lead to future sales.
Your website is the online storefront for your small business. The majority of your potential customers are going to visit your website before they decide whether to make further contact. Making sure your website functions on these four levels will make it more effective for meeting your marketing goals and objectives.
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- Posted by sjwills
- On February 28, 2018
- 0 Comments