2020 introduces a new decade. Yay! New Year, new content marketing strategy? If yes, then you need to read this. Before you start tweaking your content marketing strategy, you need to know how to go about it and get the ball rolling with the New Year.
So how do you do this? You have to be up-to-date with the latest content marketing trends and know how to work with them efficiently to reach your target audience before your competition gets a hold of it.
Here are five content marketing trends that would get your audience eating from your palm in 2020:
1. Go user-generated content
In 2019, user-generated content (UGC) was hot. In 2020 it is safe to say this trend will continue. UGC is regular content, pictures, videos, text, articles, however, the difference is they are created and shared by actual users. The reason UGC is effective is that it is genuine and real review-like content produced by real users. Word of mouth kind of materials like UGC makes others want to purchase the same product. Your business needs UGC-based content this New Year. It is not just effective, it is cost-effective.
2. AR can make the difference
Virtual and real worlds are the bases of augmented reality (AR). The best thing about it is that consumers love it. Image how wild Pokemon Go went. Augmented Reality can be used to increase engagement, customer experience, and brand awareness. In recent times, you can use AR to make your fans have fun, just like snap-chat does.
3. Think video and live-streaming
Videos have become the in-thing, and live streaming is one of the hottest ways to get content to your audience. According to statistics, about 70 percent of people prefer to watch a video rather than reading about a product. Videos have even become a tool of learning as opposed to text-based tools, e-books, and infographics. Although videos are difficult to produce, they are easy to digest and you can grab the attention of your audience using videos and live-streaming in 2020.
4. Leverage on long tail keywords and voice search
A lot of people tend to use Google home and Amazon Alexa. If you don’t believe this, then look at sales records from both companies. Voice and image-based searches have become very important. It is best to leverage these in 2020 to get your content to the right audience.
However, this is not as easy as it seems. You have to think deep and create content, just the way people speak. If you get this right, you will have content worth more than gold.
5. Direct content delivery does fly
Your audience wants content tailored just for them. However, you need to be tactical about it. Delivering dynamic material is the way to go. This deals with web and email content that is made to fit demographics, personal preferences, and interests that appeal to each user.
As you can tell, there are a variety of different types of contents and ways to deliver that content. The key is doing your best to deliver the content your target market wants to hear on the channels where they are most likely to see it. Delivering content continually and consistently to your target market is going to lead to increased brand awareness, increased engagement and, ultimately, more sales. Create your content marketing plan and get going!
Please consider joining our email list and get more ideas, info and tips on digital marketing for your business.
- Posted by sjwills
- 0 Comments