Marketing in the federal government marketplace. What are the differences?

Marketing to government agencies in some respects is similar to marketing to any other business, but there are some differences. One difference is the marketing materials that are required. Every marketing campaign requires varying marketing materials at different stages of the sales cycle, but the marketing collateral required for government agencies is a little unique. If you plan on offering your products or services to the federal government, here are…

digital marketing building blocks

8 building blocks to build a solid digital marketing foundation

Small business owners need to market their businesses and marketing today is done online. If you are a small business planning on using digital marketing for your business, you need to build a solid foundation. There are certain building blocks needed to do this effectively. In this blog post I will review some of these building blocks and how they are used. Responsive website – The first and most important…

social media networks

Which social media networks are right your start up small business?

For small businesses a marketing strategy is very important. Budgets may be tight if you are just getting started, but you still need to market your business if you want to be successful. Marketing your business is essential to its growth and success. But how do you effectively market your start up small business on a limited budget? One way is by using social media. When you post content on…

planning an email newsletter

Considering sending an email newsletter? Here are a few things to think about first

Email newsletters can make a great marketing tool when done correctly. Are you considering sending an email newsletter for your business? Email newsletters make a great marketing tool. They help you stay in contact and top of mind with your target market. However, developing an effective email newsletter requires some careful planning and thought. The content needs to be something your target market looks forward to and wants to read.…

Getting them in the door: Effective email marketing

How to get your email picked from the inbox This may be stating the obvious, but in order for your email marketing campaign to be successful your emails have to opened and inspire the reader to engage with the content. But anyone who has sent out marketing emails knows this is not easy. When your email is sitting in an inbox of dozens or even hundreds of other emails, how…

Your website is your digital business card

“www.yourbusiness.com” Once upon a time, when a small business owner met someone new, they handed them their business card. That card contained all the vital information about the business: business name, job title, contact information and perhaps a logo. That small card gave the first impression of the business, and the person handing it out, as legitimate. Today in order to be considered a legitimate business, a website is expected.…

small business website

Does your website (and your small business) look professional?

As a small business it is important to look professional. If you are starting your own small business, running a side-gig, becoming a contractor or a solopreneur, you will join an ever-growing number of people who are also doing their own thing. I trust that you have the training and work experience that qualify you for the work you are doing, but it is important that your potential clients know…

Content is King, but who is he exactly?

In the world of digital marketing there is a popular expression, “Content is king.” You may or may not have heard this expression, but if you have heard it do you know exactly what it means? One of the definitions for king on Dictionary.com is “the chief authority over a country and people.” If we apply that definition, content is the chief authority in the online world. So when it…

marketing in the gig economy

Marketing Strategies in the Gig Economy

I am sure you have heard something about the “gig economy” in the news. But just in case you haven’t, there is a definite shift in our economy where more people are working for themselves. There was a time in American history when just about everyone worked for themselves. People worked on farms, as blacksmiths, dressmakers, ran a general store, and more. Working for yourself was the rule and not…

conversion on your website

Rules of Engagement: Creating conversions from your web traffic

The primary goal of your small business marketing is to drive traffic to your website. Once web visitors are on your website, your goal should be to make a connection with them. People search websites looking for answers to problems. When they arrive on your website your products or services may be a possible answer to their problems, but they may not be ready to buy yet. So making a…