browsing the internet

Is your target market “just browsing” the Internet?

Make sure your website content answers their questions Statistics show that more than 87% of people check out a business website before they ever make a purchase or hire that company. So consider this, if web visitors come to your website and don’t find what they are looking for or don’t get their questions answered, they may decide not to work with your business and you would never know it.…

small business owner marketing

Small business marketing starts with a website

The number of people starting small businesses is on the rise. People are choosing to go into business for themselves for a variety of reasons, but whatever your reasons for working for yourself, there are certain business areas that you must address. However, one thing you learn pretty quickly as a small business owner is that you have to wear many hats, meaning there are several areas of your business…

Five reasons why WordPress is better for small business websites

Every small business should have a website as the hub of their marketing wheel. But should you have a site designed with HTML or a content managed site like WordPress? In my opinion WordPress can work better for small business owners. Here are five reasons why. You can do it yourself – An HTML designed site will require coding skills such as HTML, CSS, scripting to name a few. This…

Does your website function at these four levels?

Websites are the cornerstone of the online marketing strategy for small businesses. Websites function on different levels in order to maximize their effectiveness. Making sure your website functions on all these levels is key to helping reach your marketing goals. Here are four levels of website functionality: Visual – Having your website function visually is more than just making it look good. Navigation tabs need to contrast with background colors…

Are you a small businesses owner planning to design your own website? Five things to avoid

Studies have shown that more than 40% of small businesses don’t have a website. But a website is an essential marketing tool in the 21st century marketplace. Some small business owners believe they can’t afford professional web design services, so they might try to design their own website. If you are a small business owner planning to design your own website, here are some things to avoid: Not limiting the…
Splash of Color website

Website Review: A Splash of Colour

www.asplashofcolour.com The goal of a website’s homepage is to grab the attention of web visitors and for those web visitors to know if this particular website can meet their needs. And you have to let them know fast. The average web visitor spends just a few seconds deciding whether to go further into a website or leave for another site. If you are trying to understand how to design a…

Is your small business challenged by digital marketing?

In 1996 there were 257,601websites on the Internet and in 2016 there are over one billion and counting.[1] So it goes without saying that the Internet is more crowded than ever and the competition to drive traffic to your website is fierce to say the least. So it is important for every small business owner to make sure they are doing everything possible to get and retain traffic to their…