digital marketing building blocks

8 building blocks to build a solid digital marketing foundation

Small business owners need to market their businesses and marketing today is done online. If you are a small business planning on using digital marketing for your business, you need to build a solid foundation. There are certain building blocks needed to do this effectively. In this blog post I will review some of these building blocks and how they are used. Responsive website – The first and most important…

Content is King, but who is he exactly?

In the world of digital marketing there is a popular expression, “Content is king.” You may or may not have heard this expression, but if you have heard it do you know exactly what it means? One of the definitions for king on Dictionary.com is “the chief authority over a country and people.” If we apply that definition, content is the chief authority in the online world. So when it…

marketing in the gig economy

Marketing Strategies in the Gig Economy

I am sure you have heard something about the “gig economy” in the news. But just in case you haven’t, there is a definite shift in our economy where more people are working for themselves. There was a time in American history when just about everyone worked for themselves. People worked on farms, as blacksmiths, dressmakers, ran a general store, and more. Working for yourself was the rule and not…

conversion on your website

Rules of Engagement: Creating conversions from your web traffic

The primary goal of your small business marketing is to drive traffic to your website. Once web visitors are on your website, your goal should be to make a connection with them. People search websites looking for answers to problems. When they arrive on your website your products or services may be a possible answer to their problems, but they may not be ready to buy yet. So making a…

Is your small business challenged by digital marketing?

In 1996 there were 257,601websites on the Internet and in 2016 there are over one billion and counting.[1] So it goes without saying that the Internet is more crowded than ever and the competition to drive traffic to your website is fierce to say the least. So it is important for every small business owner to make sure they are doing everything possible to get and retain traffic to their…