planning an email newsletter

Considering sending an email newsletter? Here are a few things to think about first

Email newsletters can make a great marketing tool when done correctly. Are you considering sending an email newsletter for your business? Email newsletters make a great marketing tool. They help you stay in contact and top of mind with your target market. However, developing an effective email newsletter requires some careful planning and thought. The content needs to be something your target market looks forward to and wants to read.…

Getting them in the door: Effective email marketing

How to get your email picked from the inbox This may be stating the obvious, but in order for your email marketing campaign to be successful your emails have to opened and inspire the reader to engage with the content. But anyone who has sent out marketing emails knows this is not easy. When your email is sitting in an inbox of dozens or even hundreds of other emails, how…