Your website is your digital business card

“www.yourbusiness.com” Once upon a time, when a small business owner met someone new, they handed them their business card. That card contained all the vital information about the business: business name, job title, contact information and perhaps a logo. That small card gave the first impression of the business, and the person handing it out, as legitimate. Today in order to be considered a legitimate business, a website is expected.…

Content is King, but who is he exactly?

In the world of digital marketing there is a popular expression, “Content is king.” You may or may not have heard this expression, but if you have heard it do you know exactly what it means? One of the definitions for king on Dictionary.com is “the chief authority over a country and people.” If we apply that definition, content is the chief authority in the online world. So when it…

browsing the internet

Is your target market “just browsing” the Internet?

Make sure your website content answers their questions Statistics show that more than 87% of people check out a business website before they ever make a purchase or hire that company. So consider this, if web visitors come to your website and don’t find what they are looking for or don’t get their questions answered, they may decide not to work with your business and you would never know it.…