In the world of digital marketing there is a popular expression, “Content is king.” You may or may not have heard this expression, but if you have heard it do you know exactly what it means?
One of the definitions for king on Dictionary.com is “the chief authority over a country and people.” If we apply that definition, content is the chief authority in the online world. So when it comes all things online how exactly do you make content king in your online world?
It might help to start with the practical definition of what content is in the online world. Content is the text, photos, graphics (logos, icons, infographics, illustrations, charts, graphs), video files, audio files, hyperlinks, and presentations that you use on your website, in your social media posts, in your email marketing campaigns, and in your mobile advertising. Your content matters because that content is what will encourage or discourage online visitors from interacting with you online. So think about what your viewers want to hear from you. What do they need to learn from you? What problems can you solve for them? How can you inform them? How can you educate them? How can you entertain them? What can you do to improve their life, even a little? Your content not only helps educate and inform your online visitors, but it can help your online marketing efforts at the same time.
- that blog post that a financial services professional wrote that helped one of his web visitors to better understand certain aspects of financial planning.
- the video posted by an interior decorator showing how to hang wallpaper that was helpful to a homeowner who was in the middle of redecorating.
- the infographic that broke down a complex topic into a clearer understanding.
- the text on your website describing the services that your business provides that not only informs your potential customers, but contains the right mix of keyword phrases that helps you get found on Google and rank high in search results.
- the graphics you consistently use across all media that make up your brand identity and make your brand more recognizable.
- the video introduction you have on your website that allows web visitors to see and hear from you so they are more engaged with you and your business.
- the slide presentation that outlines the steps in process of a new service that your business offers.
- the images on your website of your team and their bios so web visitors know the expertise they bring to the table.
- the detailed images on your website of your products so your web visitors can see the features of what they are buying.
- the blog posts that you write regularly on your website that help educate and inform your target audience about your industry.
These examples should make it clear that content plays a prominent role in your website, your digital marketing, and your online brand. So make the most of it. There are many types of content so use a variety, but focus on what works best for your business. Checking the analytics for your website and your social media accounts will let you know what is working and what isn’t.
What type of content has worked well on your website?
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Whether you plan on hiring a web designer or building your website yourself, good content is necessary. My online course teaches you how to create great content or revise your website’s current content. Follow this link to learn more. Before Building Your Small Business Website
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