Studies have shown that more than 40% of small businesses don’t have a website. But a website is an essential marketing tool in the 21st century marketplace. Some small business owners believe they can’t afford professional web design services, so they might try to design their own website. If you are a small business owner planning to design your own website, here are some things to avoid:
- Not limiting the amount of text – Don’t get too wordy with the text on your website. Make your point about your products/services, features, and the benefits of doing business with you without getting too wordy. But you do want to reach a minimum of 300 words per page. Fewer than 300 words is not enough for an effective Google review. However, if your web visitors come to your website and see long blocks of copy, they will probably leave before they read it.
- Not enough images – This relates to tip number one. The web is a visual medium. Show your products/services, features and benefits with images (or videos) whenever possible. One picture is worth a thousand words. Use the picture.
- Not including a way to capture visitor info – The point of attracting visitors to your website is to start a relationship with them. You need to find out what their needs and problems are, so you can demonstrate how your products and services can solve these problems. In order to do that you need a way to stay in touch with them.
- Not including a call-to-action – Tip 3 tells you to capture their info. In order to do that you need a call-to-action. Ask your visitors to sign up for your newsletter, download a white paper, get a copy of your free ebook, or complete a contact form for more information.
- Not making it immediately clear what your business is about – When a visitor lands on your website, you have less than seven seconds to capture their interest before they leave for another website. You need to make it immediately clear what your website is about. What products/services do you sell or provide? How can you solve their problems or provide benefits? Make that obvious right away and they might stick around long enough to read more.
There are a lot of tools out there to help if you plan to design your own website, but most don’t tell you what content to include in your website. Hopefully these tips will help make your website an effective marketing tool for your business.
What do you think makes for a good (or bad) website? Give us your opinion in the comments.
Whether you plan on hiring a web designer or plan to design your own website, good content is essential. Check out our online course that shows you how to create your web content. https://www.udemy.com/before-you-build
Read this blog post review of an effective web page design. Website Review: A Splash of Colour
- Posted by sjwills
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