Email newsletters can make a great marketing tool when done correctly.
Are you considering sending an email newsletter for your business? Email newsletters make a great marketing tool. They help you stay in contact and top of mind with your target market. However, developing an effective email newsletter requires some careful planning and thought. The content needs to be something your target market looks forward to and wants to read. The content needs to be engaging. The design needs to be visually appealing and easy to consume. The goal of your newsletter should be more about educating and less about sales. In short, your email newsletter needs to be so useful your readers will be compelled read it and to share it, which can help to grow your email list.
Here are a few tips on creating an effective newsletter:
- Share content your readers want to read – Since these readers are subscribers on your email list, you can find out exactly what kind of content they want to read through an email to them or though a survey. Then you can create content specifically for your subscribers. These are your people. Make them feel special.
- Aim for a mix of content – Your newsletter content does not have to be all text. Include images, infographics, animated GIFs, audio, and/or videos.
- Strive for a good mix between text and images – Having a good mix of both makes the content easier to consume and it looks better on mobile devices.
If you need some inspiration on creating effective newsletters, read this blog post by Hubspot.
You also may be struggling to come up with ideas of what to include in your email newsletter. If that sounds like you, here are a few ideas.
- Write a case study – Include a case study about a particular client or project your business has successfully served. Potential clients want to know what you do and how you can help them. Writing a detailed account of how you have helped similar clients could be important information to your target market.
- Provide updates on your business – Let clients know any improvements to your business. Have you added new equipment? Have you added new services? Do you have new employees with expertise in a particular area? Let your target market know what’s new with you and how it can benefit them.
- Provide industry insights – If there are major breakthroughs or updates in your industry, share that info with your target market. This lets them know there are new products or services that may benefit them and it also shows that you are well informed and knowledgeable about your industry.
- Provide a calendar of events – For example, if your clients are small businesses, provide a list of dates for small business networking events, webinars, or other important dates. If you are targeting engaged couples, provide a list of dates for bridal shows, sales at bridal shops, and maybe catering taste tests. Providing information on related events makes your email newsletter a valuable resource.
- Provide a resource directory – A similar idea to the calendar is to provide a list of resources that would be useful to your target market. This could be websites, business locations, research, and vendors. Save your target market some time from searching on the Internet and your email newsletter will not only be read, but also will be shared and reread.
An email newsletter is a great marketing tool. When it arrives in the email inbox of your contacts it keeps your business top of mind, continues to educate them on your business and services, and reinforces your role as an expert. So if you were unsure whether publishing an email newsletter would work for you, hopefully these tips have helped you to see that it can beneficial. An email newsletter can be your most effective marketing tool yet.
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- Posted by sjwills
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