Rhonda Rivers is working a full time job, but has been working on building her side gig for the last few months. She is building her event planning business, Exceptional Events, and plans to eventually grow it into a full time enterprise. Her primary goal at this point is to find new clients and make sales. In order to find clients, first she has to create an awareness that her business even exists. In these early stages of growing the business, money is tight and she is doing everything that she can herself. A friend referred her to The Graphics House website where she found a variety of resources to help grow her business.
Rhonda realizes an important need for her business is a website. At this time she doesn’t have the money to hire a professional web designer and feels her only option is to build it herself. However, she feels completely overwhelmed because she doesn’t know how to design a web page. On The Graphics House website she read about their online course, Before Building Your Small Business Website, which teaches small business owners how to create the content for their websites. Rhonda feels so relieved because she didn’t know what she needs to put into her website, but by taking this course she will walk away with the content she needs. Also on the Resources page of the website she found links to companies that offer WordPress templates and links to stock photo companies where she can get images to use on her website. In addition, The Graphics House has monthly packages to host and maintain her website once it is built.
Another thing Rhonda needs for her business is to develop a list of leads for future marketing. An email list of members of her target audience would provide an opportunity to continue to promote her services. The Graphics House is a Constant Contact solution provider and Rhonda can sign up for a self-managed email account. Her account starts with a 60-day free trial so she will have a chance to learn the features of the email marketing service before she has to spend any money. She can get a Constant Contact account that includes email marketing, event management, and social media scheduling. With the event management feature she will be able to post all of the details regarding her events, collect payments, respond to attendees, and send messages to those who have and have not signed up. Rhonda plans on creating a guide with tips for hosting a successful event that will serve as a lead magnet to grow her email list.
All of the services and resources that Rhonda found on The Graphics House website will help her grow her business with limited money spent up front. This will give her a chance to earn some revenue from her business that she can use to grow the business in the future. The Graphics House Do-it-yourself marketing services are just what she needs.