The goal of a website’s homepage is to grab the attention of web visitors and for those web visitors to know if this particular website can meet their needs. And you have to let them know fast. The average web visitor spends just a few seconds deciding whether to go further into a website or leave for another site. If you are trying to understand how to design a webpage, I find it helpful to see what others are doing. When I find websites that I think are designed well, I like to do a website review.
An effective website design answers these questions:
Who we are
What we do
Who we serve
One website that does a great job of this is A Splash of Colour. A Splash of Colour lets visitors know in a simple, graphic way exactly what they do and who they serve.
Who we are
The top image on the website features a partial bedroom view with colorful decor. The headline “Brighten Your Bedroom” reinforces the idea that this is a website for home decor. So it immediately clear what this website has to offer. Also the headline conveys the benefits of working with this company for home decorating needs.
What we do
The very minimal navigation gives the viewer two options, Shop by Colour or Shop by Product.
So it is clear this is a website to shop for home decorating items that can match your color scheme or your can search for specific home products. This simple approach covers the two ways most people would shop for home decor items. They are either trying to match a specific color or they a looking for a specific item.
Who we serve
The website includes product photos of contemporary furnishings and color availability. The viewer can decide immediately if this of home decorating matches their style. If it does, there is a good chance the web visitor will stick around and see what this online store has to offer. If not, they would move on to the next website. But either way being clear up front about the products or services offered on the website saves the web visitors time.
Page layout, navigation, and responsive view
I give this website high marks for page layout. The simple geometric shapes feature colors and product photos that make an very viewable page. The navigation is very simple; there are two choices, Shop by Colour or Shop by Product. When you build a website it is important for the navigation to display well in the responsive view. These navigation links show up well in the responsive view. Since there are only two navigation buttons they can be displayed at a reasonable size on a mobile device. The responsive view shows just a portion of the full size bedroom image shown in the desktop version. The simple icons for phone, like, contact, and shopping cart convey the message without cluttering the space. Good user experience is created when designing a webpage by a website that is easy to navigate, it is easy to locate the information that you need, and it is visually appealing at the same time.
The Graphics House offers small business website services and I like to highlight examples of good website design. If you would like to get more ideas, examples, best practices, and tips on web design follow my Pinterest board, Inspiring Web Design.
- Posted by sjwills
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